Designing for The Great Outdoors

My career in commercial design has had me working a a wide variety of different marketing arenas. But one channel that I’ve rarely had an opportunity to work in is outdoor advertising. That changed this month when I took on a billboard design project for Hornblower Cruises.

And this, my first ever US Interstate system billboard advertising design gig, was one of the largest sizings offered by Lamar/Clear Channel: a 14′ x 48′ behemoth cuddled up to the I-8 freeway with an estimated 100k views per 24-hour period. I build my gallows high, baby.


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Filed under: Advertising, Blog, Copywriting, Marketing, Outdoor Advertising by Stan Fairbank