Salesforce
As Lead Web and Email developer of Salesforce’s CSG division with oversight of offshore web development teams, I established agency-grade methodologies for team collaboration, revamped customer email programs with responsive design and dynamic Salesforce data linkage, and integrated selected full-stack development practices, all within the Marketing Cloud platform.
Salt Branding
As Sr. Web Producer and Sr. Visual Designer I worked with a client list that included CenturyLink, Milliken, Brooklands Capital Strategies, Stanford Graduate School of Business, NYCA Partners, Rutgers, and Teach For America.
Lyft
Lyft contracted me as email designer, developer, and illustrator in a time where the brand was going through a brand strategy shift. Working with award-winning creative director Jesse MacMillan, I created emails, banners and illustrations used in various online advertising collateral.
The Fairbank Agency
As owner of this boutique creative agency, I service the needs of clients in a wide variety of industries. The company was started in 2011 with specialization in custom WordPress development, online marketing creative, Email design and templating, and branding consultation. A short list of clients includes FICO, 2lemetry, Pastry Smart, Hornblower Cruises, and American Distilling Institute.
World Market
As Senior E-Marketing Manager I was responsible for managing all email campaigns and social media. During my time at World Market we grew the in-house mailing list by 10%, inaugurated promotions on Twitter, and implemented an email schedule that aligned email campaigns with print and other marketing initiatives. I also plotted out scheduling for online media ad strategies in eight different metropolitan areas.
Ocean Alexander
As web consultant and primary digital designer, I worked with Ocean Alexander’s marketing team in providing website development, photography, content creation, and print design services.
NapaStyle
As Executive Web Producer, I worked with NapaStyle’s Director of E-Commerce to launch a new website to fit the needs of a multi-channel retailer. After six months working with the design agency establishing UI and design strategy, I took over as the creative and technical lead — supervising production, merchandising and marketing assistants in the daily maintenance of the site. Other duties were tracking conversion and analytics, managing SEO and paid search, and creating assets for weekly email and online advertising campaigns.
The Territory Ahead
Engaged by this multi-channel retailer for SEO copy editing, I revised website text to gain higher placement on SERPs throughout the product line. Included additional copy written to address seasonal retail cycles. As an additional service, reviews of overall website and site template structure were provided at regular intervals to assist in future e-commerce platform enhancements.
Bio-Rad Laboratories
A life sciences corporation with a market cap of $3.3B, Bio-Rad Laboratories is a B2B manufacturer and distributor of tools and services to the LSR and clinical diagnostic markets. As Web Content Manager, I coordinated these teams for web launch strategy and in day-to-day publishing efforts. Liason between my Marketing Communications department and three other departments was also an important part of this position.