MINI USA Thanks Me For Being a Friend

April 5, 2012

Those wacky marketers at MINI USA. Always up to something.

As a MINI owner on the BMW/MINI house distribution list, I recently received a message from them thanking me for being such a wonderful customer and enticing me to follow a link where I could further bulk up their customer data about me for more accurate targeting in the future receive their humble gratitude.

I clicked through. I had to look. Wouldn’t you? And like me, aren’t you dying to know how they personally thanked me for being a MINI-ite?

MINI USA Personal Email Campaign

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Filed under: Advertising, Blog, Branding, Direct Marketing, Email, Facebook, Marketing, Online Marketing, Social Media by SF

Mini vs. Porsche – Mini USA’s Race Challenge

June 14, 2010

As a satisfied, opted-in owner of a 2009 Clubman, I’m a recipient of all sophisticated components that emanate from Mini USA‘s online marketing machine.

So it was through an email blast that I learned about their latest wacky stunt, the Mini-vs-Porsche challenge. Yes, Mini USA has thrown down the gauntlet and challenged Porsche to a race, and all Mini enthusiasts are summoned to cheer Team Mini to victory. If there was any doubt to the authenticity of this event, the irresistable tag line “THIS IS NOT A JOKE” put them to rest.

MINI USA vs Porsche email message

The punch line of course is that there is seemingly no way for a 170hp Mini to beat a 380hp Porsche in head-to-head competition. But then it’s anyone’s guess as to how this will play out as the details of the contest have yet to be revealed. Will it be on a test track? Through the hills of the Italian Riviera? Quarter mile? Paris-Dakar?

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Filed under: Blog, Branding, Email, Facebook, Marketing, Online Marketing, Social Media, Twitter, YouTube by SF