Cost Plus World Market
As Senior E-Marketing Manager I was responsible for managing all email campaigns and social media. During my time at World market we grew the in-house mailing list by 10%, inaugurated promotions on Twitter, and implemented an email schedule that aligned email campaigns with print and other marketing initiatives. I also plotted out scheduling for online media ad strategies in 8 different metropolitan areas.email campaigns | twitter | facebook
NapaStyle
As Executive Web Producer, I worked with NapaStyle's Director of E-Commerce to launch a new website to fit the needs of a multi-channel retailer. After six months working with the design agency establishing UI and design strategy, I took over as the creative and technical lead - supervising production, merchandising and marketing assistants in the daily maintenance of the site. Other duties were tracking conversion and analytics, managing SEO and paid search, and creating assets for weekly email and online advertising campaigns.home page | email & web creative | web newsletter | chiarelloblog | napastyle paninoteca
Ocean Alexander Marine
As a contract designer I created a Flash website for this maritime manufacturer based in the Pacific Northwest. Dynamic Flash design allowed for client update of the news and events sections of the site. From my familiarity with their product, I have worked with OA as recently as July 2008 on a freelance basis as a photographer, designer and copywriter for online advertising and owners group print/online First Bell newsletter.oceanalexander.com
Kaiser Permanente
As a contract web developer and new media consultant, I had a long tenure with KP's Multimedia Communications division designing websites, promotions and information portals for the KP Intranet system. I was one of the first Flash developers at Kaiser Permanente, coming up with standards-compliant presentations for various internal clients - one of the many technical-creative issues I assisted the department with in helping to advance their use of internet marketing within the organization.connecting the dots | kp public affairs | eve award | cme | empowerment
AIDS Healthcare Foundation
As web developer and online art director I created the flagship website for AHF as well as sites for all subsidiary companies. Also worked with outside agencies to design and build a site for Positive Healthcare, a healthcare insurer site with member login and other resources. Also created web marketing materials in tandem with print campaigns, designed the Human Resources portal, and created/edited/designed the AHF411 online company newsletter.aidshealth.org | positivehealthcare.com | afh global immunity
Interscope
Designed several artist websites for both established and emerging artists on the Interscope roster. Sites were designed using Flash in the early days of the program's development, in a structure that accomodated access to ColdFusion database tecnology serving up dynamic data for concert dates and artist news releases. Also designed many Flash promo postcards and banner ads.joan osborne | fisher | mya | hangmen 3
Flash for Web & Mobile
Series of six video podcasts created for the popular Learn Japanese language podcast series, these 320 x 240 videos were a concept exploring methods of teaching kanji characters to the student on-the-go via a video iPod or other video-capable handheld device.kanji podcasts: people | colors | nature | places | time | numbers
other flash: endless | soulpower 3D splash
Various Projects
Various design projects done on the side - websites for gourmet bakery and catering service Diva Dulce, video production company Symphony 19, and template redesign for the blog SFinBudapest.
diva dulce | john mcmahan construction | symphony 19 | sfinbudapest