MINI USA Thanks Me For Being a Friend

April 5, 2012

Those wacky marketers at MINI USA. Always up to something.

As a MINI owner on the BMW/MINI house distribution list, I recently received a message from them thanking me for being such a wonderful customer and enticing me to follow a link where I could further bulk up their customer data about me for more accurate targeting in the future receive their humble gratitude.

I clicked through. I had to look. Wouldn’t you? And like me, aren’t you dying to know how they personally thanked me for being a MINI-ite?

MINI USA Personal Email Campaign

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Filed under: Advertising, Blog, Branding, Direct Marketing, Email, Facebook, Marketing, Online Marketing, Social Media by SF